BUSINESS & BRAND STRATEGIST * FOUNDER
Alexandra
Winter.
For over six years, I’ve worked alongside founders who are starting something new, repositioning an existing business or deciding where to grow next.
I help founders decide what to offer, who it’s for and why clients would choose it. Then I work with them to put those decisions into practice across their brand, website and marketing.
Based between Germany and Spain. Working internationally.
From brand direction to launch and beyond.
I work across brand strategy, business development and implementation, with experience in founder-led lifestyle businesses, coaching and holistic health. I’m particularly useful when a business is changing and several things need to move together. A new offer might call for sharper positioning, a different website and a clearer plan for reaching the right clients. I help founders decide what needs to change first and carry that direction through the work. Lifestyle & surf brands I am supporting surf and lifestyle brands sharpen what they want to be known for and translate it into their websites and marketing. I look at what draws people to the experience in the first place, then follow their journey from discovering the brand to deciding whether to book, buy or get in touch. That shows us where the brand needs a clearer direction and where the experience itself needs work. Experts, coaches & personal brands I am working with coaches and independent experts launching a first brand, developing new offers or repositioning an established business. I help them build their brands from the inside out, starting with how they work, what clients come to them for and where they want to go next. From there, I shape the positioning, offers and messaging with them and help bring it all together across the website, marketing and launch.
Building from the inside out.
I’m trained as a Holistic Health Coach and a Holosomatic Bodywork therapist. That background shapes how I work with founders. When we talk about growth, I look at what the business needs to earn, how you want to lead and what you and your team can deliver well over time.
That might mean shaping an offer around the work you want to be known for or planning a launch with the weeks that follow in mind. For me, building with integrity means making decisions inside the business that allow you to keep the promises you make to clients.
I also work with holistic health businesses. In one project, I helped develop programmes for a digital wellbeing app and worked with product and tech teams to turn specialist knowledge into steps people could follow in everyday life. I take the same approach to the client journey in my brand work, looking at what people need to know from their first visit to your website to the moment they’re ready to get in touch.
Integrity, from the inside out.
Spirited Integrity is the belief that business, brand and life work best when they’re built as one connected whole.
“Spirited”
is the energy you bring to what you build. It’s the curiosity to ask what else is possible, the creativity to give an idea shape and the courage to change direction as you learn.
“Integrity”
is about wholeness. What you believe guides how you lead, what your brand promises and how your business delivers. You can see it in the choices you make about what to build, how to work and what you want your life to have room for.